Estrategias educomunicativas de inclusión social para personas con discapacidad visual, en los centros comerciales de una ciudad fronteriza

Abstract

This research focuses on analyzing the application of Corporate Social Responsibility (CSR) in the main shopping centers of Cúcuta and its impact on the inclusion of people with visual disabilities. Based on the importance of CSR as a voluntary social commitment of companies, the study investigates whether shopping centers such as Ventura Plaza, Unicentro and Jardín Plaza implement inclusive practices that favor accessibility and the well-being of this group. The existence of resources and strategies such as braille signage, audio descriptions and staff training to offer an inclusive experience is evaluated. Using a qualitative approach, to analyse both the perception of visually impaired users and the commitment of shopping centres to CSR. Data collection tools included questionnaires, interviews, and non-participant observation, aimed at identifying inclusion policies in these spaces and investigating physical and social barriers. The results show both the advances, strengths, shortcomings and areas for improvement so that Cúcuta's shopping centers can offer a more inclusive and accessible environment. The findings of this research provide companies with a basis to adjust and strengthen their CSR strategies in favor of social inclusion, thus promoting an equitable and accessible environment for all.