Camino Responsable: serie web del senderismo como actividad sustentable en el Páramo del Almorzadero.

Abstract

This project aimed to produce a series of educational videos as a web series on the social media platform Facebook, showcasing the best hiking practices to visitors of the Almorzadero Páramo, with the goal of promoting environmental protection. It also emphasizes the importance of preserving and conserving these ecosystems through raising environmental awareness and the urgent need to protect them. To achieve this, various professionals were consulted, including biologists, ornithologists, rescuers, community leaders, and amateur hikers, who offer their perspectives and experiences regarding the purpose of conserving páramos and protecting their biodiversity, as well as providing recommendations for entering these environments. Different techniques and approaches were used, ranging from wide shots that display the magnificence of páramo landscapes to close-ups that highlight the beauty of species and their habitats. It was concluded that interaction with the digital community through the Facebook platform plays a fundamental role in the project's success, as it allows for constant communication with an active community engaged in hiking activities both in person and through digital channels. Furthermore, the use of these virtual platforms enables visitors and local residents to become aware of the environmental wealth they possess, thus promoting positive changes for the environment through education, social change, and communication for a better living.