Responsabilidad social empresarial, una gestión estratégica en el entorno social y empresarial.

Abstract

The Corporate Social Responsibility (CSR) became a industrial phenomenon that the different organizations were grouped in their communicative strategies. It is considered a management strategy because of the complexity that are executed in its execution and the difficulties that present previously but, that through steps implemented from the strategy the communicational theory can be realized, Hypodermic Needle, that produces an immediate result to certain Public, And how through these conscious and social actions the company helps a social environment, brand recognition, and marketing and organization of the company. That is why we want to show the importance of CSR in the commercial, social and organizational sector. Key words: Corporate Social Responsibility, Reputation,