Consultoría estratégica para la clínica oftalmológica Peñaranda S.A.S.

Abstract

In the present investigation, an analysis was carried out at the Clínica Oftalmológica Peñaranda S.A.S in order to identify the main shortcomings of the company and propose strategies that contribute to its improvement. Therefore, a qualitative methodology of descriptive type was used. On the other hand, the information was obtained from primary sources, that is, it was supplied directly by the company. Among the main findings, it was found that the company has a low profitability due to an increase in property, plant and equipment. Similarly, the company should take steps to improve the working environment for employees.