Plan de mejora estratégico para la empresa pinturas y eléctricos bellavista en el municipio de Villa del Rosario.

Abstract

The world has been changing and companies must begin to think in a broader term, thus facing all kinds of scenarios created by social, legal and environmental changes, making it difficult to scale. The current work was carried out with the aim of developing a strategic improvement plan for the Pinturas y Eléctricos Bellavista organization in the municipality of Villa del Rosario, through a positivist methodological approach, quantitative approach, descriptive design, conducting a survey of 4 workers from the study company, whose information allowed to consolidate the development of the 5 Porter Forces, the MEFE, MEFI, IE, FODA, PEYEA matrices. Subsequently, the MICMAC tool and Balanced Scorecard Management were implemented, which guided us to determine the key strategies for the growth of the company. The study that was carried out identified strategies such as internal development, market penetration and selectivity.