Plan de marketing para el área de capacitación de la empresa Comfaoriente, Seccional Pamplona.

Abstract

The present degree work entitled Marketing plan for the training service of the family compensation fund of the Colombian East, Comfaoriente sectional Pamplona, aims to increase the number of clients and seek greater recognition in the Municipality of Pamplona and its province, through marketing strategies and mass media advertising that promote the training service. Likewise, a survey was carried out and applied to obtain key information on the purchasing process of the inhabitants of Pamplona and its province when purchasing a service, this information was key to structuring marketing strategies. Finally, an action plan was developed in which it is possible to have clarity on how to carry out each of the activities proposed for the training service, which is in a detailed way the step to follow for its development and subsequent success.