Análisis estratégico para la empresa Imbocar Seccional Valledupar.

Abstract

Today the managers of the companies strive to guarantee the correct decision making that allows the effectiveness in the internal processes, focused on the organizational goals. The current work was carried out in order to prepare a strategic analysis for the Valledupar sectional company IMBOCAR, through the interpretative methodology, qualitative approach, case design from the completion of an interview with the coordinator of the study organization, this inquiry allowed consolidate the development of matrices such as CINCO FUERZAS DE PORTER, EFE, EFI, IE, DOFA, PEYEA, MPCE, MIC MAC continued with this, the Balanced Scorecard management tool was implemented, in the analysis strategies were identified, for market growth, development of product/service and market penetration, etc. focused on the internal improvement and growth of the IMBOCAR. Valledupar branch