Plan de mejoramiento del área comercial de la empresa Pharma Life SAS a partir de estrategias de marketing digital informe final práctica empresarial.

Abstract

Taking into account the evolution of the means by which consumers currently purchase supplements and nutritional supplements in Colombia, and the problems that the company PHARMA LIFE SAS has had around adapting to it, it was proposed to develop a plan to improve the commercial area of the organization from the development of the content marketing strategy on Web platforms and social networks in order to evaluate new browsing and purchasing habits, consumption trends, information of interest and means by which individuals belonging to the different age ranges and genders decide to acquire the products developed and marketed by the organization, to subsequently implement advertising content campaigns and measure the impact these have on the growth of sales and market penetration in the food and pharmaceutical sector of Bogotá DC closing with an evaluation analysis and report of truthful and precise results that allow decisionmaking and actions by the administration to achieve the proposed business objectives.