Acompañamiento socio empresarial como estrategia para fortalecer el proceso de comercialización de pimentón (Capsicum annuum), en el municipio de El Zulia.

Abstract

The purpose of this work was to analyze the socio-economic development of small paprika producers located in the Pan de Azúcar village in the municipality of El Zulia in the Norte de Santander department, mainly technical support was carried out focused on generating a strategy that could help to strengthen the process of commercialization of paprika (Capsicum annuum), in the municipality in question, due to the increase that was taking place in production, the need was seen to give advice in the production and commercialization process, for the above Through a survey, the general problems of the village to sell their products were determined and with this an action plan was generated according to the same, finally training protocols were presented in order to inform them. Problems such as road conditions and lack of adequate marketing channels for their sale are evident, this served as a basis to determine and understand the different inconveniences that producers present when wanting to market their products, Problems such as the state of the road are issues and proposals that must be taken in the future implementation of 'projects for this region.