La influencia de la red social de Facebook como herramienta estratégica digital para el fortalecimiento de la imagen corporativa

Abstract

The organizational communication presents constant changes according to the dynamics of the globalized world, therefore, organizations of the 21st century demand to be at the forefront of trends and innovations in communication processes, which allows identifying the opportunities and threats that the environment and the competition that the market demands, therefore, to establish strategic actions for the fulfillment of objectives, through the implementation of new information technologies and ICT communications, as tools that allow the recognition of organizations and strengthening of the corporate image, in a competitive, timely, efficient and effective manner. Consequently, this writing is a brief analysis of the importance of the social network Facebook as an Organizational Communication tool, for the strengthening of the corporate image.