El uso del perfil de instagram del programa de ingeniería eléctrica de la Universidad de Pamplona.

Abstract

The Instagram social network is considered one of the most popular worldwide and constitutes a means through which information is provided to the public, who in their vast majority correspond to the so-called digital natives. In this way, the case of the Instagram profile of Electrical Engineering of the University of Pamplona is addressed, an academic profile that arose with the aim of informing the student community about relevant events or data that are of interest to the academic community of that program. It is for this reason that a diagnosis is made on the use of this social network by the target audience that corresponds to Electrical Engineering students and the importance of implementing a digital communication strategy to improve interactivity, create engagement, increase followers, inform, interact and participate.