Autonomía, política y big data, aproximación teórica desde la perspectiva crítica de Noam Chomsky y Byung-Chul Han.

Abstract

This paper starts from the question: Are we autonomous beings in political deliberation or are we determined by the thoughts, positions and forms of political organization configured by the different communicational tools? To answer this question, we propose to analyze the relationship between mass media and politics with the deliberative capacity of each individual to make decisions in the political sphere from the perspective of Chomsky and Han. The research is qualitative with documentary design, the instruments used are bibliographic cards applied to primary and secondary sources. Databases are used following the algorithm that relates keywords: neoliberalism, psychopolitics, big data, mass media and democracy. Eight books and 44 articles were analyzed. As a result, an argumentative text was developed oriented to describe the concepts of politics and contemporary democracy and mass media, the new forms and tools of political organization were identified and the relationship between politics and mass media was known. It is concluded that: i) Neoliberalism directed the idea of free market towards the individual himself; ii) A critical citizenship is necessary to play a more active role in democracy; iii) Psychopolitics is identified as a new form of political organization; iv) The new tool of politics is big data; v) It was evidenced that the relationship between politics and mass media is linked to power groups; and vi) The emotionalization of political communication decreases individual autonomy.