Análisis de contenido digital sobre las campañas de prevención y protección que el ministerio de salud de Colombia realizó entre los meses de julio y octubre del año 2020, enfocado en la pandemia del covid- 19.

Abstract

The Covid -19 pandemic brought great challenges to society, leaving countless changes in every day life of each of the people regardless of their age, this virus sowed a lot of fear and distress about its origin and massive spread affecting and quickly ending numerous lives in a very short time, likewise, this situation created the need for a constant two-way communication. Colombia was not the exception to these events, the Ministry of Health, noticing the seriousness of this panorama through its digital platforms began to implement various strategies in order to keep society aware of what was happening and what should do, as well repeatedly made various calls for protection and prevention related to things each of us should take to find well-being and tranquility in these moments of crisis. Digital media in this situation became a primary tool for many because with the evolution that technology has had over time, most people today have access to this platform on a regular basis, as it allows you to stay aware of the events that happen day by day in an easier, faster and more effective way. In this work is being analyzed digital content of the posts of the prevention and protection campaigns that the colombian Ministry of Health carried out during the covid-19 pandemic, in the same way is studied the impact that had each of the digital contents of the official page and social networks carried out between July and October 2020 in the chosen sample. The information of this project was obtained through different collection instruments, a content analysis was done on the official page and social networks of the Ministry of Health and Social Protection, besides were brought to pass a survey and an interview to the sample selected as an essential and important source in this process.