Estrategias publicitarias de las bebidas azucaradas.

Abstract

Sugary drinks are products that over time have managed to position themselves significantly in homes and social places, allowing a high growth of diseases and obesity in people, as indicated by the WHO WHO (World Health Organization). Reports delivered by the World Health Organization indicate that children and adolescents are the most affected by the increase in sugar in their daily diets, giving alarming figures, where it is referenced that an average of 30,000 advertisements per year reach the minds of this population to consume products harmful to health. The purpose of the following article is to address the forms of commercial diffusion of sugary drinks, based on the broadcast strategy by the media, specifically on television, for the consumption of these products, investigating the problems and solutions. that have been proposed to generate a disease prevention process for human beings.