Comunicación estratégica en la creación de emprendimientos virtuales mediante Instagram, durante el Covid-19: caso Kactus.

Abstract

This work will analyze the impact and growth of the undertaking arising from the COVID-19 pandemic, specifically the Kactus virtual store in Arauca capital, on the social network Instagram. In this way, it covers the strategic communication that has been carried out in this area, turning the entrepreneur into an active agent who, through digital transformation, makes use of this type of tools in a structured way with communication bases that allow good performance of your business and thus consolidate your brand at a time when you are looking to generate new income due to the crisis caused worldwide.