La comunicación estratégica digital en entidades públicas, análisis de la gobernación de Norte De Santander.

Abstract

His essay makes a documentary analysis of digital strategic communication, from the theoretical part and supported by public entities, addressing not only the importance of the digital trend, but also the orientations towards a quality strategy framed in online marketing. Through an argumentative thesis where the efficiency of organizations is based on the digital scenario, the actions of the Government of Norte de Santander are exposed, from its web portal and emphasizing the three social networks with the greatest impact: Facebook, Instagram, and Twitter. Only through observation, criticism and analysis are the conclusions and suggestions concerning improvement made according to the inductive process from the theory and compared with the practice of the public entity in question.