Estrategia de comunicación ambiental como iniciativa de participación y transformación cultural en la comunidad de San Faustino-Norte de Santander, Colombia.

Abstract

This project aims to develop an environmental communication strategy as an initiative for participation and cultural transformation in the community of San Faustino-Norte de Santander. The problem of lack of environmental education in the sector was evidenced, for which, through educommunication scenarios articulated with young leaders, it was sought to promote and make visible actions to strengthen environmental care strategies in their territory. Finally, it was evidenced that from educommunication and community participation, empowerment was generated in scenarios of environmental promotion and development, mainly in the students of the Fray Manuel Álvarez school in the township of San Faustino.