¿Por qué es importante el uso de las redes sociales para el posicionamiento de una marca?

Abstract

The rise of communication through social networks requires the implementation of methods, strategies and tools that allow clear messages to be transmitted to audiences through digital media, that is why platforms such as Facebook, Instagram, Tik Tok, among others, have been turned into essential scenarios for the positioning of brands, from enterprises, organizations and companies. The consumption of these new technologies requires the design of creative strategies, with attractive digital content, which allows consumers to retain their loyalty. Therefore, in this essay, the reader will find a comparative analysis on the importance of the use of social networks in the business sector in Latin America, Colombia and locally, through concepts, success stories and advertising marketing strategies to understand how passive consumers transition to creative prosumers, and finally a reflection is made to position a brand in this new era.