El impacto positivo de la red social Instagram en influenciadores y emprendimientos.

Abstract

This essay presents a critical valuation of the positive impact of the dynamic and productive use of social networks in Colombia. In this sense, the various fields of action that are deployed through the best-known social networks (Facebook and Instagram) are analyzed in order to verify the benefits of using these digital interaction systems based on personal, social, and economic growth. To achieve this, attention is focused on a particular movement called “digital influencers” that operate within the framework of the interaction and dissemination of content through different networks. Thus, the analysis of the characteristics that make up a digital influencer in Colombia allows us to recognize the advantages and opportunities presented by interaction activities through social networks, either to undertake commercially or to disseminate content around different interests and tastes.