Los influencers, la nueva herramienta para generar mayor impacto en las estrategias digitales de las organizaciones de Cúcuta, Norte de Santander.

Abstract

In the present document, the topic of digital marketing and marketing with influencers Will be addressed, in how different organizations, companies or micro-companies have adopted this new tendency when creating their new advertising campaigns, including brands from Cúcuta that have decided to take this step to the digital world. At the same time, we will also investigate the issue of those influencers who have wanted to take advantage of this new economic opportunity by buying fake followers, which has harmed not only big brands but their own colleagues, due to the bad image they are causing.