Desarrollo Multimedia de ruta turística mediante un sitio web para el municipio de Gramalote, Norte de Santander.

Abstract

Due to the technological progress and the increasing amount of information that is bombarded every day by the mass media and that is not fully processed or known, it is important to have the ability to choose the one that is most convenient for us, according to the purposes pursued. The new communication languages that use digital tools increase their presence in everyday life, which is why it is so important to see everything from a digital perspective. In the following work, the design of a space on the Web was projected, starting from the communicative needs of the community of Gramalote- Norte de Santander, to show the municipality with all its tourist attractions, from environmental approaches, offering the public information about of the historical, cultural part, and mainly a route of outdoor destinations including waterfalls, lagoons, and other sites for ecotourism practices, such as hiking, camping or rappelling. The idea is that the municipality be made known with all its attractions and places of interest, in order to position it as one of the main tourist destinations within the department. This investigation is structured in three chapters. In Chapter I, the problem is explained in a clear and simple manner, its justification, the general contextualization of the project and the municipality is made, the communicative problem is described, emphasizing the importance of the new communication channels. In this sense, the need to create a web page in the municipality of Gramalote is highlighted in order to create greater recognition, and to potentiate new activities that can generate economic benefits for the inhabitants thereof. In Chapter II the theoretical framework, local, national and international antecedents are referenced, in addition to the theoretical bases, in chapter III, the production proposal, the type and design of the research, the techniques and instruments used for the collection of data.