Posicionamiento de marca en la comunidad online de la productora y agencia de modelos Néstor Iván. Cúcuta, Norte de Santander.

Abstract

A real experience and direct between the brand and their public keeping the publicity dynamic changing, because the companies are aware that their audience are in on the web and all these communicative strategies should be persuade all audience feelings then keep this idea around of the consumers to become the best option for all their needs. “The digital network cannot be a simple vessel of multimedia content should be an open platform build on the consumers participation” (Capriotti, 2009, P.6). Online communities are demanding better content for watch, so all the brands trying to catch the attention to become a product embassy and service. For this the merchandise, commercial and administrative areas keep in their team Social Communicators workers with digital focus for identify goals inside of digital environment, then have all characteristics and strategic to grab a success communication of business goals such as branding and performance. To sum up, this project has the finally to give a real experience between the Brand and the online audience using communication strategies focused in the digital development of the Productora y Agencia de Modelos Nestor Ivan business brand. Restructured all their digital environment.