Fortalecimiento de los procesos de comunicación como sistema de información desde el direccionamiento comunicacional en la empresa de Tránsito y Transporte de Villa del Rosario SAS -Sociedad de Economía Mixta- de Norte de Santander.

Abstract

He present work of business practice report aims to identify the shortcomings of the ETTV (Transit and Transportation Company of Villa del Rosario) and the implementation of a communication plan according to the priority needs of the initial diagnosis. In turn, it presents a detailed report of the activities imposed and proposed by the company for the development of its communicative processes. From knowledge management workshops, assertive communication workshops and radio spots to imposed activities such as managing billboards and communicative addressing. the document draws a roadmap from creation to the implementation of the comprehensive communications plan transverse to the organization in order to generate a corporate development impact. It is there, with theories in the field of corporate communication, auditing of communication, climate and organizational culture where the problem enunciated becomes an institutional challenge of corporate sustainability.