Plan estratégico de comunicación interna para el mejoramiento del clima laboral entre los colaboradores del Hotel Bolívar, Cúcuta.

Abstract

The following project addresses from the communication a strategic plan to improve the working environment with the internal public Hotel Bolívar, Cúcuta, where different communication strategies were proposed, aimed at increase motivation, improve labor relations , strengthen internal communication channels and promote corporate identity and sense of belonging in the company's employees. With the analysis of the current situation of the company in communication and positioning issues, the existing weaknesses and threats that led to defining a series of activities that were developed during the project's completion period were identified. These activities were similarly evaluated by the collaborators to measure the effectiveness of the applied communications plan. The project was developed in five parts, in the first chapter the communicational problem presented in the organization was exposed, the respective analysis was made and according to this, the main factors to be improved in the strategic plan were defined. In the second chapter the theoretical framework under which the project was developed was presented, where different concepts were discussed that demonstrated the importance and necessity of create this communicative proposal, thanks to this information the approach was obtained to develop the proposed objectives.In the third and fourth chapter the communicative proposal is presented with its respective objectives, justification, resources and indicators achieved, together with the respective evaluation of the executed plan. Finally, according to the evaluation obtained, the conclusions and recommendations to maintain a good working environment in the company are presented, it is considered necessary to continue implementing these strategies to obtain better results in the long term that will be reflected in the productivity and efficiency of the work of the collaborators.