Prospectiva estratégica desde los escenarios digitales 2018 – 2020 para la Asociación Chicas F de la comuna 8 de San José de Cúcuta.

Abstract

The digital ecosystem has allowed associations, foundations, and microenterprises to be visible through web 2.0 in a solid way, expanding their range of action with customers, strengthening processes that previously seemed unfeasible due to their financing system. For this reason, the following research aims to consolidate the strategic prospective from the 2018-2020 digital communication for the Girls F association of the commune 8 of San José de Cúcuta. The methodology implemented was mixed cut, under the dynamics of participatory action, which was segmented into three phases: the first was to diagnose the internal and external communications of the Girls F Association, thereby generating a digital communication audit. Based on the results achieved, it was carried out in the second phase, which consisted of taking measures for the production of digital communications content and to conclude, a pedagogical guide of digital communication for the association was built, in order to empower and empower on the management of digital platforms, associated with the development of digital communication, generating citizen participation processes, which contribute to the strengthening of the orange economy in the region.