Estrategia de comunicación digital para la visibilización de las experiencias del colectivo mujeres CTIAM.

Abstract

The communicative proposal made in the institutional project Mujeres CTIAM, an initiative of the Francisco de Paula Santander University in Cúcuta, Norte de Santander, which is subscribed to the software engineering research and development groups GIDIS, the architecture workshop research group and dynamics of the TARGET territory, the GICOM research group of the UFPS and the Julista Robotics Group of the IE Julio Pérez Ferrero, aims to design a digital communication strategy to make the experiences of the CTIAM Women collective visible; Through Storytelling or digital stories in image and video format, it is intended to raise awareness and show through social networks and the project website the stories and undertakings of those women of the group who decided to bet on training in digital media to empower their businesses on the internet, in addition to the importance of the inclusion of women in science and technology for the development of society.