Revisión sobre el posicionamiento de imagen del alcalde Jairo Yáñez durante su campaña y en ejercicio de poder, hacia un nuevo posicionamiento desde las redes sociales.

Abstract

Through this essay we are going to take a look at the development of Jairo Yáñez campaign, how he managed to position himself in social networks thanks to the digital strategies implemented by his team of collaborators and how they allowed him to climb positions and earn a place within Cucuteño voters. In a second moment, the causes of the decrease in the image of the Cucuteños president will be analyzed, as revealed by a survey carried out by the National Consulting Center (CNC) in December 2020 in which they measured the image of the mayors of the 16 main cities of Colombia, in order to meet the best and worst qualified, this survey placed the Mayor of Cúcuta in the last position with the least favorable image. At the end we will propose ideas and strategies that can contribute to the repositioning of the image of Mayor Jairo Yáñez and how he could resume the path that led him to be one of the electoral surprises. Winning with the opinion vote the traditional political classes in Norte de Santander.