Trasformación digital un campo para la comunicación organizacional.

Abstract

The purpose of this essay is to identify the opportunities and challenges that companies can manage when they opt for their digital transformation. In the first part, their characteristics and scope are studied in depth, and the difference between real change and simple digitalization of processes, since the first affects the structure of organizations, mobilizes work teams, among other reasons that are analyzed. The core of the document identifies the positive aspects and the possibilities available to the companies that make the decision to insert themselves in the digital universe, but also identifies the challenges they must overcome in order to satisfy their stakeholders and meet the goals proposals. The conclusions highlight the role of the communicator as a professional who, having a transversal presence, can lead creatively and guide the transition for the generalized Benefit of the organization.