Estrategia de comunicación de riesgo en el consulado de Colombia en San Francisco – California (Estados Unidos), en momentos de emergencia mundial por causa del covid-19.

Abstract

Despite world economic investments in science, education, and technology with the purpose of preserving human life, pandemics like COVID-19 may let the people remember that any government, community, or organization is not ready to face this kind of situation. Therefore, this project, developed at the Colombian Consulate in San Francisco, confirms that a risk communication strategy created to take into account the transnationalism dynamic of the Colombian people could inform the community through all of the emergency, while the organization is building trusts and communications ties with the community.