Marketing digital para pymes en tiempos de covid-19.

Abstract

Small and medium-sized enterprises (SMEs) play a fundamental role for the development and growth of the Colombian economy. But in 2020 the WHO dictates a global emergency due to the appearance of a new disease (Covid-19) and the National Government is forced to decree social isolation. As a result of this, a large part of the business sector suspends working hours in person, thus causing the transfer of activities to the online environment; From this, a new style of product and/or service offering emerges, paving the way for an opportunity in the business sector to introduce Digital Marketing in their business models, implementing web strategies to achieve brand positioning in the midst of lockdown. This essay exposes the relevance of Digital Marketing in SMEs in the days of Covid-19, to strengthen the business sector in the current market; likewise, the importance of the implementation of marketing on the web and the use of platforms to achieve the adaptation of customers and companies to a new type of consumption.