Cannabis: materia prima para industria legal, el nuevo oro verde de la economía de Norte de Santander.

Abstract

For the development of this work, the reportage genre was chosen, an audiovisual product of an informative and journalistic genre, Cannabis: materia prima para industria legal, el nuevo oro verde de la economía de Norte de Santander seeks a positive impact on the population norte santandereana, to generate a change in thinking and promote the transmission of knowledge about cannabis. The product constitutes the narrative that, from social communication, contributes to the transformation of collective thinking about this plant. As is known, there is a social stigma about cannabis, it is commonly believed that this plant can only be used as a psychoactive substance, or perhaps medicinal, without knowing the different uses that can be given to it. In this work, some processes related to the plant are shared, such as the creation of: handicrafts with hemp extracted from the stem of cannabis, clothing, shoes, shirts, wallets, bags, oils and creams to make medicines; variety of products manufactured by the Ambengapa Indigenous Association, an expert association in the legal use of cannabis. The audiovisual product makes visible the work of the association, highlights positive aspects derived from the planting and use of marijuana as a raw material in legal industries.