La producción sonora como herramienta estratégica de comunicación para la salud en el tema de cáncer.

Abstract

This project focused on the production of a series of 8 radio microprograms as a communication strategy to inform and educate about cancer, a disease that is of public health importance and of which there are large and worrying figures of patients diagnosed with some type of cancer and a high mortality rate because of it. It was approached from a communication approach for development from the empowerment of human beings to acquire knowledge and to be able to act in different situations, creating the necessary bases to increase an attitude of prevention of diseases. The starting point is that communication for health is a fundamental tool when creating strategies that educate and inform the target audience, from the radio as a means of communication that facilitates connectivity with more people, and that since the radio programs increase awareness of the magnitude of diseases such as cancer and begin to act on their prevention. The objective was to carry out the informative radio productions that will become a benchmark for counseling cancer patients, family members, caregivers and citizens in general about the processes, implications and stages of the disease. For this, interviews were held with professionals in oncology and mental health, who provided timely and accurate information on this disease, achieving greater understanding from the medical point of view, as well as the support of cancer patients and family members who told from their experience, the changes, effects, conditions, situations and in general your testimony with this disease. You can not remain indifferent and be clear that the issues of health and communication are linked to the same goal, that of informing, educating and communicating, fostering capacities that allow reacting to situations that can help prevent a disease such as cancer.