Visibilización de jóvenes futbolistas, sector Cormoranes de Cúcuta.

Abstract

The present written text stipulates what is embodied in an audiovisual producto focused on social problems such as the scarcity of resources and the segmentation of social classes that make it impossible for certain populations of the world to become virilized as sports promises with outstanding talent. Through their talent, Young people have achieved recognition worldwide, some in regional sectors and others of the global elite, those belonging to the low visibility (region) go to diferent entities in order to have the fortune to represent with pride their respective communities, this being the reason to carry out a production with the intention of communicating to the different institutional sports areas with and without profit motive, in order to position them in the key sample of why it should be supported economically and emotional to the talented youth of vulnerable populations (Cormorants). It is pertinent to clarify that the audiovisual work will have as sample subject a vulnerable community that has been displaced from their home territories and now they are in a residential complex called Cormoranes, which due to their conditions do not have the resources required to progress focusing on your dreams and talent. The communication strategy will serve to make visible and position them in informative media that encourages interest in these young people.