Promoción del sentido de pertenencia hacia Cúcuta a través de los medios digitales.

Abstract

The objective of this essay is to analyze the promotion of the sense of belonging to Cúcuta through digital media, taking as reference three projects developed on the Instagram social network such as: La Magia de Cúcuta, Los Manes del Drone and Cúcuta Love. The structure of the document has three key aspects. In the first part, the central premise of the analysis consists of conceptualizing the categories that support its development, among which the notions of identity, culture, territory and communication stand out from the contributions of different authors, in the second, the challenges faced by digital media to fulfill its mission to strengthen the sense of belonging in the inhabitants of the city and finally in the third are consolidated conclusions. The results obtained highlight that this is a subject in formation and constant change that arouses the interest of the new generations, especially young professionals and restless citizens who wish to contribute to the progress of the city.