Implementación de la radio como herramienta comunicativa para el fortalecimiento del clima organizacional en la compañía The Elite Flower.

Abstract

The floricultural sector during the last 10 years, has gained strength with respect to others, is the first non-traditional agricultural export of Colombia, positioning it self as the first supplier of the United States and second world exporter after the Netherlands. It is a precursor and generator of more employment in some specific parts of the country. The importance of the labor required for this process is high. Floriculture has maintained, on average, 15 jobs per hectare, compared to other agricultural activities. For example, is; banana cultivation, which generates two jobs per hectare; palm 1.5, cane 0.5, and livestock 4. The figures correspond to the Ministry of Agriculture. It is for this reason that the present project aims to create the communication strategy that allows improving the organizational climate and decreasing communication flows in The Elite Flower company. This by means of radial microprograms as a communication strategy regarding the perception of the collaborators. The genre that was chosen for the development of the project was the production of media (radio), as it has the appropriate organizational parameters to convey representative experiences, for dissemination to the company's public. This project was divided into chapters. In the one, the place, the space, the situations that will allow to have knowledge of the problem are described and contextualized. In the two, the tour was advanced by international, national and regional backgrounds, which support the objective proposed in the theories and thoughts of authors who affirm the subject. In the three, the public gathers, the production schedules; and the preproduction stages that were developed for the radial final product; the investigative strategies and the methods with which the culmination of the project would be carried out. In the fourth section, you will find the conclusions about the experience and knowledge acquired during the research exercise, as a complement you will find the photographic records with the participants and the organization. The work was carried out as a contribution to the organizational communication in the company through radio, and to the consolidation of the good organizational climate with the collaborators