El neuromarketing como estrategia de consumo en los escenarios digitales.

Abstract

Neuromarketing the merger of two fields of study and, the best tool to understand the consumer's mind and to be able to generate communication strategies that promote consumption habits and emotional connection with a brand. In the digital age, companies are obliged to generate communication plans for According to the needs of the time, there is a mass production of content, so creative commercial strategies must be designed that capture the attention and memory of the consumer. In the following essay the reader will be able to find the necessary elements to design a communication strategy digital that allows to position a brand, growing concepts are explored around neuro linguistic programming, sensory marketing, video marketing and networking.