Estrategia de comunicación visual para fortalecer la comunicación interna de la Alcaldía de San José de Cúcuta.

Abstract

This project was carried out with the objective of designing internal visual communication strategies for the Mayor's Office of San José de Cúcuta, a government organization that has a total of 23 secretariats, located in different parts of the city, the main reason why the communication of the entity have been affected. Visual communication will be the protagonist of an identity strategy, where employees develop an adaptation and sense of belonging in the organization, not only knowing the great work that is carried out there, but also appropriating it and thus achieving a corporate, coherent and friendly philosophy.