La gestión de la comunicación estratégica y digital en las organizaciones sociales.

Abstract

Communication throughout history has been recognized as a transversal process in social relationships, contributing to the formation of links in human interactions. In social organizations, communication plays an important role when executing their actions, because it allows the implementation of alternatives that facilitate the development process of the entities. Online communication of the strategic provides plans that offer to improve different aspects with the preferred audiences, innovating the capacities of each of the institutions and thus achieving the stated objectives, also with the help of new technological tools such as platforms from the internet, The organizations complement each other in a fruitful way the interaction processes, strengthening relationships with their stakeholders. This essay is based on arguing and deepening the importance of strategic communication together with digitization in social organizations, recognizing the benefits that an appropriate use brings, both in the plans, activities and in the relationships of its participants.