Posicionar marca en Instagram.

Abstract

Positioning a brand in social networks has become a necessity, since it generates greater results and challenges when designing effective marketing and communication strategies. Therefore, this document aims to contextually expose the behaviors of new consumers and prosumers who browse the web, as well as the transformation of traditional media after the arrival of the digital age and the ability of Instagram to connect emotionally with users. Success stories of companies at the national, regional and local levels will be included, which respond to greater organic reach with communication strategies, making use of trends, tools and creative strategies.