¿Cuál es la responsabilidad social de las empresas en la construcción de paz?

Abstract

Thisessaypresentstheneedto combine cororate social responsibilitytotheprocesses of buildingpeacethroughcommunication and educationalstrategiesthat can helpstrengthen a possiblescenario of potsconflict. Colombia is a country that has suffered for years because of the armed conflict, leaving thousands dead, hundreds displaced and millions of victims. It is in this scenario that companies can act with their social responsibility plans to contribute to the development of the country, contribute significantly to the reintegration of the parties and promote spaces for participation and reconciliation. Although the concept of social responsibility is relatively new in Colombia, its application is increasingly popular among large entities because of the important tax and brand benefits that are obtained. CSR is becoming more and more powerful and its contribution to the post conflict process is fundamental to the country's development.