Análisis de la incidencia de la rentabilidad financiera del grupo Empresarial PYDDO S.A.S en una economía colaborativa por medio del comercio electrónico en la ciudad de Villavicencio, Meta.

Abstract

The present investigation was carried out aiming to analyze the financial profitability of the business Group PYDDO S.A.S in the city of Villavicencio Meta, based on the collaborative economy and electronic commerce; furthermore, based on the theoretical foundations of both economic postulates and the key elements of market competitiveness. Thuswise, throughout the study, it will be made a brief description of the electronic market in Colombia; both a diagnosis of the company PYDDO S.A.S and of the country's electronic commerce, in order to generate a strategy that allows to improve the profitability of it.