Estrategia para la exportación de durazno deshidratado, desde el municipio de Chitagá. Una propuesta para el desarrollo rural.

Abstract

Peach production in Colombia comes from different parts of the country, for which the research is established in the department of Norte de Santander, especially in the municipality of Chitaga, as an example of departments with high levels of productive diversity. The discussion below focuses on the peach as a fruit of choice. It seeks to generate an incentive for the regions to grow fruit in a sustainable way, through the implementation of dehydration processes that maintain a sustainable connection with the environment. The municipality of Chitagá, thanks to climatic and geographical variability, allows the establishment of different types of crops, most of the planted area corresponds to the cultivation of peaches, this being the main source of income for the municipality. Peach production in Chitagá is marketed mainly in the surrounding municipalities and, in cities such as Bucaramanga, Cúcuta and Bogotá. Due to the import of peaches, prices and surplus production, they are not always profitable for farmers. An alternative to mitigate the loss in production surplus is the dehydration of the peach, since it can delay the decomposition process, one of the main problems in the post-harvest of the product, it also facilitates transport, storage and even presentation. of the fruit. Giving it an added value of these characteristics would expand the possibilities of insertion of the product in the international market. Depending on the context, the need arises to establish a strategy that encourages the creation of a production line with the objective of exporting dehydrated peaches, which promotes the local development of the municipality. It is useful to determine the level of knowledge of the peasant population in this area, regarding the export processes, for the development of the objective a survey was carried out, applied a sample of thirty randomly chosen farmers, the results indicate that the lack of knowledge is one of opportunity that can be improved through the implementation of the strategy.