Impulsar la línea de cosméticos de la marca Julienne por medio del marketing, contribuyendo a un mayor posicionamiento y reconocimiento de la misma.

Abstract

Our degree work - improvement proposal to promote the Julienne brand's cosmetics line through marketing, contributing to a greater positioning and recognition of it - has the purpose of making the products and services that are known through digital tools. They are offered at “drugstore” points of sale, designing strategies that are useful when conducting mass advertising to penetrate new market niches. Likewise, a positioning map was designed from the point of view with customers, with the objective of showing the range in which the brand is compared to the competition.