Plan de mejoramiento de exhibición y promoción mediante estrategias de Merchandising en los puntos de venta. Unidrogas S.A. Bucaramanga.

Abstract

Unidrogas S.A.S is a company that has dedicated more than 30 years to the commercialization and distribution of medicines and hygiene products in the Santanderes and with national projection, since it has offices both in the winery and points of sale in different regions of Colombia.

Within this company, we find different areas of action and the one that concerns us is the Audit of points of sale, in which we have carried out auditing tasks both in points of sale (drugstore) and in the Bucaramanga winery. Thanks to the work carried out, we have analyzed different situations and eventualities in order to make a proposal that helps to improve a specific area or process. This is how we were able to show a point to improve.

Currently, a customer who approaches a point of sale can find a wide variety of products and medicines as well as personnel trained to recommend the use of a product or medicine depending on his situation.

The company always has promotions enabled which can be enjoyed by customers, but often not due to ignorance, since, within the points of sale, they only place a star with a discount or "special price" on the products. which many times cannot be appreciated by customers.

By demonstrating this, we find an aspect that can be improved and our proposal will be based on this, in addition to covering other important points.