Estado del arte de la minería de datos aplicada a la inteligencia de negocios.

Abstract

This document presents a complete bibliographical review on developed works, the latest trends, techniques and applications of data mining focused on business intelligence; a theoretical review that established the generally accepted knowledge, was carried out exploration of the literature generated in the last 5 years, both nationally and internationally. The review was organized and analyzed from different points of view, such as time (chronological order), data sources, selection, exploration and visualization of the data. A categorization of the contributions in relation to the predictive and descriptive models around data mining, categorizing techniques oriented to: classification, clustering, regression and association rules. It was possible to establish the current status of the study area and also propose possible future work, potential fields of application, business opportunities and lines of research and deepening.