Análisis de contenido e impacto de Instagram como herramienta de Activismo Social: Caso Fundación Grupo de Acción y Apoyo a Personas Trans.

Abstract

Digital platforms and social networks have become an anchor point from which different social notions are born, therefore, they are considered as important resources that encourage social activism and collective purpose, because they are tools that serve to virtually denounce social abuses, encourage citizen participation, make life stories visible and collect ideas that have similarities. The social actions that are born from the networks are the result of the power and union that is generated in the media world. Based on this, the idea was created to analyze the content of the Instagram account Fundación Grupo de Acción y Apoyo a Personas Trans, to determine the impact that this account has on the existing problems in this community. This research work was developed through the mixed approach, which allowed researchers to identify, classify, describe and determine results, from a non-experimental view, but descriptive of observed situations. This research had as a result that social networks are really an unparalleled and reliable tool for activism, because it effects the mobilization of ideas that are transformed into social actions and gives everyone the possibility to participate in various ways in the processes, in this case it was evidenced that the Fundación Acción y Apoyo a Personas Trans uses its profile as a fundamental piece in the visibility of the rights, life and experiences of its followers and likewise seeks solutions that contribute to change.