Diseño de un plan estratégico de marketing para el posicionamiento de la unidad de negocio de transporte y sus activadas conexas de Cotranal Ltda.

Abstract

In this work, a necessary investigation will be carried out to carry out a strategic marketing plan in the company, starting with an analysis of how it is currently being made a diagnosis of its organizational structure, identifying opportunities, strengths, threats and weaknesses and Analyzes the analysis of these variables to establish the best route to carry out the strategic plan It will be established that the eight products, price, publicity, place, promotion, processes, personnel and productivity added to the quality to observe and analyze the environment both internal and external the competition that has and which must be overcome so that the Positioning the company is the optimum In the strategic plan to be considered use the technological tools that are very useful and are already well accepted by the consumer who sees the ease of being informed by these means