La publicidad como lenguaje incluyente.

Abstract

Inclusive advertising is the new challenge that advertising agencies must have in the constant change that humanity has been giving in favor of human rights. It is important that the thought that individuals have of a reality or of the collective imagination itself has evolved due to the desire to reach a degree of satisfaction or well-being. This factor has also involved the way in which human beings behave within a social or individual environment. In this way, advertising has served as a bridge to achieve a link between those who want to bid and communicate. In a certain way, create specific behaviors for people who want to convince; in order to change behaviors and attitudes. But an in-depth analysis should be done on the public content that is currently being worked on to begin creating strategic planning that offers a product or service to any public without discrimination. In this way, break the gaps that exist in the consumer society and promote development through advertising communication.