Análisis semiótico del marketing político de la serie, La casa de papel.

Abstract

This essay was conducted in order to prepare a politician’s semiotic analysis marketing from a Netflix series called "House of paper". The general objective was to develop the analysis focused on the first season fiction series in which it revolves around the main character, The Professor; a meticulous man, who has planned the robbery of the National Mint and Stamp Factory, which it is the largest robbery ever carried out. His objective is recruiting a group of criminals, who have nothing to lose in life, to enter the building and stay inside for several days to manage to manufacture 2.4 billion EU. There are clear lessons in political strategy in the series. The aim was to identify and analyze the semiotic elements that make up the verbal record, the political marketing strategies and the visual record of the first season of the series. Likewise, the methodology consisted in developing a semiotic analysis of a qualitative type, with the support of said method, the political discourse was first observed as a strategy of power.