El impacto de la comunicación en Instagram como influenciadora en el autoestima de la mujer (caso: Estudiantes del Programa de Comunicación Social de la Universidad de Pamplona, sede Pamplona).

Abstract

The digital culture is crossing borders in young people where digital platforms allow them to navigate, create graphic pieces, publish and disseminate information, whether through Facebook, Instagram, Whatsapp or channels in Youtube. The social network of Instagram is currently the most desired by young people as it provides users with visual communication where they use the images, to express something through the objective visual language, advertising language and artistic language thus transmitting visual messages. This paper will analyze the impact of communication on Instagram as an influence on women's self-esteem (case: Students of the Social Communication Program of the University of Pamplona, Pamplona headquarters), information will be collected through the following data collection techniques: word photo, silhouettes, focus group and interview.